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A
Acacia senegal gum
Acacia senegal gum

Source: Natural gum from bark sap of the thorny tree Acacia senegal – the world’s highest quality source of gum arabic.

Key Properties: Anti-aging, film forming, skin firming, sustainable

Benefits: A visibly smoother, more youthful appearance

How It Works: The gum creates a thin protective film as it spreads over your skin. When it retracts (shortens) the film tightens and lifts your skin, decreasing wrinkle depth and reducing the appearance of fine lines. It gives an instantly smoother and more youthful look to your skin.

Quirky Fact: Elephants love eating acacia trees.

Found In: Nudu Eye Cream

Acrylates copolymer
Acrylates copolymer

Source: Synthetic

Key Properties: Binding, film forming

Benefits: Improves appearance of skin surface

Found in: Nudu Ultra-Rich Moisturizer

Actinidia chinensis (kiwi) seed oil
Actinidia chinensis
(kiwi) seed oil

Source: Natural oil from kiwi fruit seeds

Key Properties: Skin conditioning, emollient, antioxidant, anti-aging

Benefits: Highly nourished, moist, supple skin

How It Works: Kiwi seed oil is a rich source of the essential fatty acids alpha linoleic acid and linoleic acid. It is also high in the potent antioxidant vitamin E, which neutralizes free radicals.

Quirky Fact: The kiwi fruit is named after its resemblance to New Zealand’s fluffy national bird, the kiwi.

Found In: Nudu Eye Cream, Nudu Gentle Moisturizer, Nudu Ultra- Rich Moisturizer

Aesculus hippocastanum (horse chestnut) seed extract
Aesculus hippocastanum
(horse chestnut) seed extract

Source: Natural extract from the horse chestnut seed

Key Properties: Skin conditioning, antioxidant, anti-aging

Benefits: Glowing, elastic skin with improved circulation

How It Works: The extract contains anti-inflammatory saponins, antioxidant flavonoids, sterols, fatty acids and coumarins. The primary active compound is aescin. Scientific studies show that the seed increases blood flow, strengthens capillaries, and has antioxidant and anti-inflammatory properties.

Quirky Fact: In the UK children play a game using the nuts as “conkers”.

Found In: Nudu Reviving Toner

Alcohol denatured
Alcohol denatured

Source: Synthetic

Key Properties: Astringent, solvent

Benefits: None. Unfortunately a small amount is pre-added to some fantastic berry extracts that we really want. We don’t want alcohol denat. in any of our products and we are working with the supplier to remove it. Watch this space. In the meantime, rest assured that it is present in only a very, very, very small amount.

Found in: Nudu Gentle Moisturizer

Aloe barbadensis (aloe vera) extract
Aloe barbadensis
(aloe vera) extract

Source: Natural extract from the aloe vera plant.

Key Properties: Skin conditioning, humectant, emollient, anti-inflammatory

Benefits: Smooth, moist, calm skin

How It Works: Aloe vera contains 75 potentially active substances including vitamins, minerals, mucupolysaccharides, saponins, salicylic acids and amino acids. Although scientific studies are contradictory, aloe vera has been shown to stimulate collagen synthesis, scavenge free radicals, inhibit inflammatory pathways, and bind moisture to the skin.

Quirky Fact: Egyptian queens Nefertiti and Cleopatra used aloe vera as part of their beauty routines.

Found In: Nudu Reviving Toner

Althaea officinalis (marshmallow) extract
Althaea officinalis (marshmallow) extract

Source: Natural extract from the root of the marshmallow plant.

Key Properties: Skin conditioning

Benefits: Calm, soothed skin

How It Works: Marshmallow contains many compounds including pectins, mucilage, flavonoids, salicylic acid, glycosides, sterols and amino acids. Scientific studies show that the root extract has and anti-inflammatory properties.

Quirky Fact: In ancient Egypt only nobles and Gods were allowed to eat candies made from the mallow plant.

Found In: Nudu Ultra-Rich Moisturizer

Ananas comosus (pineapple) extract
Ananas comosus
(pineapple) extract

Source: Natural extract from pineapple fruit

Key Properties: Skin conditioning, exfoliant

Benefits: A clear, glowing complexion

How It Works: Pineapple contains bromelain and other enzymes that hydrate skin, improve elasticity, and remove dead/damaged skin cells. Pineapple is also a natural source of alpha-hydroxy-acids, exfoliants that may slow down the aging process.

Quirky Fact: European explorers to the Americas first called the fruit “pineapples” because they looked like pinecones.

Found in: Nudu Cream Cleanser

Amorphophallus konjac (konjac) root powder
Amorphophallus konjac
(konjac) root powder

Source: 100% organic root powder from the konjac plant

Key Properties: Cleansing, non-abrasive exfoliant

Benefits: Soft, clean, radiant (and non-irritated) skin

How It Works: The dried root contains around 40%-60% soluble glucomannan gum (a dietary fiber). When the sponge is saturated, a water layer forms on the sponge's surface, creating a microscopic buffer between the sponge and your skin. As a result, it is extremely gentle while cleansing pores and removing dead skin cells.

Quirky Fact: Because konjac root has almost no calories, yet is high in fiber, it is a popular diet food in Japan.

Found In: Nudu Cleansing & Exfoliating Sponge

Anti-aging
Anti-aging

We are all familiar with the signs of aging: wrinkles, fine lines, sagginess, brown spots, puffy dark circles under the eyes, uneven skin tone and dullness. When we age our skin becomes thinner, the supportive matrix made up of collagen and connective tissue that gives our skin its elasticity starts to falter, and the effects of a lifetime of skin damage show up (from sunburn, cigarettes, alcohol, pollution, etc). Anti-aging ingredients improve the immediate appearance of the skin by increasing hydration, smoothness, tone, and suppleness. Some anti-aging ingredients, especially antioxidants, act over the longer term to prevent further damage from free radicals.

Antioxidant
Antioxidant

Oxidation is a chemical reaction that produces free radicals. Free radicals have an unstable, unpaired electron. As a result they are highly reactive, triggering chain reactions that can damage biological cells. Smoking, pollution, and UV exposure all generate free radicals. Antioxidants are ingredients that stop or delay cell damage caused by this process

Ascorbyl Palmitate
Ascorbyl Palmitate

Source: Synthetic stable form of vitamin C

Key Properties: Antioxidant

Benefits: Anti-aging

How It Works: Ascorbyl palmitate is a potent antioxidant that repairs and protects against the free radical damage associated with aging. Vitamin C is also a co-factor enzyme required for collagen synthesis.

Quirky Fact: Most mammals make their own vitamin C, but humans and other primates cannot.

Found In: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Avena sativa (oat) kernel extract
Avena sativa
(oat) kernel extract

Source: Natural extract from oat grain kernels

Key Properties: Skin conditioning, emollient

Benefits: Soothed, smoothed, calm skin

How It Works: Oats contain amino acids, saponins, enzymes, flavonoids, fatty acids, phenols and vitamin E. Active polyphenols known as avenathramides have anti-inflammatory effects and can reduce redness and itching.

Quirky Fact: Oatmeal has been used for irritated skin for centuries.

Found In: Nudu Reviving Toner

B
Bisabolol
Bisabolol

Source: Natural component of chamomile essential oil

Key Properties: Skin conditioning, soothing

Benefits: Supple, soothed, moist skin

How It Works: Alpha bisabolol is the primary component of essential oil extracted from German chamomile, Matricaria recutita. It penetrates deeper skin layers, reduces dryness, restores suppleness and may promote skin healing. Studies show that it reduces inflammation by inhibiting the production of pro-inflammatory cytokines.

Quirky Fact: Around the world people drink more than 1 million cups of chamomile tea per day.

Found In: Nudu Softening Moisturizer

C
Calcium hydroxide
Calcium hydroxide

Source: Natural food grade from shells

Key Properties: Buffering

Benefits: None to skin, this is a food additive. It is used in the process of setting the sponges and may be present in trace amounts.

Found In: Nudu Cleansing & Exfoliating Sponge

Camellia oleifera (camellia) seed oil
Camellia oleifera
(camellia) seed oil

Source: Natural oil pressed from camellia seeds

Key Properties: Emollient, antioxidant, anti-aging, light silky feel

Benefits: Outstanding moisture for the skin

How It Works: Camellia oil is one of the lightest and fastest absorbing plant oils. The omega 9 oleic acid makes up two thirds of its oil content, sealing moisture in your skin. It contains antioxidant vitamins (A, B, and E), tocopherols and polyphenols. It also contains an important compound called phytosqualene, which may help reduce the appearance of wrinkles and age spots as ageing skin often is deficient in squalene.

Quirky Fact: Camellia oil has a sweet, herbal taste and aroma.

Found in: Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer

Camellia sinensis (white tea) extract
Camellia sinensis
(white tea) extract

Source: Natural extract from white tea leaf and buds

Key Properties: Skin conditioning, humectant, emollient, astringent, antioxidant

Benefits: Anti-aging

How It Works: White tea is made from buds and leaves of the Camellia sinensis plant. It is minimally processed and high in antioxidant flavonoids and phenols. Levels of antioxidant catechins are comparable to green tea.

Quirky Fact: Tea has been consumed in China for more than 4,000 years

Found In: Nudu Gentle Moisturizer

Caprylic/capric triglyceride
Caprylic/capric triglyceride

Source: Natural, derived from coconut oil and plant sugars

Key Properties: Emollient, skin conditioning, emulsifying, surfactant, light silky feel, stable, occlusive

Benefits: Moisturized, silky, clean skin

How It Works: The most stable, skin loving fatty acids in coconut oil (caprylic acid and capric acid) are combined with glycerin to form an ester that is slightly water soluble and great for sensitive skin. It is an excellent emollient as it quickly penetrates your skin and provides a lightweight barrier.

Quirky Fact: In India, the coconut palm is referred to as “Kalpavriksha” (the all giving tree).

Found In: Nudu Cream Cleanser

Carica papaya (papaya) fruit extract
Carica papaya
(papaya) fruit extract

Source: Natural extract from papaya

Key Properties: Skin conditioning, antioxidant, anti-inflammatory

Benefits: Smooth, radiant, healthy-looking skin

How It Works: Papaya contains anti-inflammatory carotenoids, enzymes that help to smooth the skin, antioxidant vitamins B1, B2, B3 and C, minerals calcium, phosphorus and iron, and alkaloids. In studies, papaya fruit extract demonstrates antibacterial and antioxidant properties.

Quirky Fact: The black seeds inside papayas are edible and have a sharp peppery taste.

Found in: Nudu Cream Cleanser

Carrageenan gum
Carrageenan gum

Source: Natural gel from red seaweed, Chondrus crispus

Key Properties: Emulsifier, humectant

Benefits: Keeps water on the surface of your skin

How It Works: This polysaccharide gel is not absorbed into your skin (the molecule is too large). It binds water, keeping the surface of your skin moist. It also helps to disperse ingredients through the toner.

Found In: Nudu Reviving Toner

Carthamus tinctorius (safflower) oil
Carthamus tinctorius
(safflower) oil

Source: Natural oil pressed from safflower seeds, Carthamus tinctorius

Key Properties: Skin conditioning, anti-aging

Benefits: Healthy, glowing, supple skin

How It Works: Safflower oil is rich in omega 6 linoleic acid and omega 9 oleic acid and is highly moisturizing, prompting your skin to retain water. It also contains antioxidant vitamin E, phenols and carotenoids. Safflower oil acts a lubricant and prevents dryness and roughness.

Quirky Fact: Garlands made from safflowers were found in the tomb of the pharaoh Tutankhamun in Egypt.

Found In: Nudu Eye Cream

Cetearyl alcohol
Cetearyl alcohol

Source: Natural fatty alcohol from coconut oil

Key Properties: Emollient, emulsifier, stabilizing, surfactant

Benefits: Smooth, hydrated skin

How It Works: Chemically speaking, “alcohols” are a very large family of substances. The form of alcohol that gets you tipsy is “ethanol” and this form is drying on the skin. In contrast, fatty alcohols are waxy solids and they are non-drying. Coconut cetearyl alcohol prevents water loss and smoothes and moisturizes your skin. In products cetearyl alcohol also helps to mix oils and water into a creamy emulsion.

Found in: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Cetearyl glucoside
Cetearyl glucoside

Source: Natural from coconut oil and non-GMO corn sugar

Key Properties: Emulsifier, surfactant, biodegradable

Benefits: Hypoallergenic ingredient that gives products a smooth texture

How It Works: Cetearyl glucoside helps to mix oils and water into a smooth emulsion.

Found In: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

cleanser
cleanser

A facial product that is helps to remove make-up, dead skin cells, oil, dirt, sweat, pollutants and other substances from the skin.

Coco caprylate
Coco caprylate

Source: Natural from coconut oil

Key Properties: Skin conditioning, emollient

Benefits: Silky, smooth, hydrated skin

How It Works: Coco-caprylate/caprate is hydrating and absorbs beneath the skin surface. It gives a light, silky feel that is lovely to touch.

Found In: Nudu Gel Cleanser, Nudu Reviving Toner

Coco glucoside
Coco glucoside

Source: Natural from coconut pulp and sugar

Key Properties: Cleansing, foaming, surfactant, biodegradable

Benefits: Clean, calm skin

How It Works: This is one of the mildest, gentlest cleansers available. Made from dried coconut pulp and sugar, coco glucoside produces a lather that gathers up dirt and impurities without drying or irritating your skin.

Found In: Nudu Gel Cleanser

Coffea arabica (green coffee) extract
Coffea arabica
(green coffee) extract

Source: Natural from coffee, Coffea arabica

Key Properties: Antioxidant, anti-aging

Benefits: Firm, supple skin

How It Works: Green coffee is unroasted and packs an antioxidant punch to free radicals. It contains higher levels of the antioxidant polyphenol, called chlorogenic acid, than roasted coffee. In scientific studies green coffee extract can reduce inflammation and protect against photo-aging damage.

Quirky Fact: Coffee is actually a fruit – the beans are the seeds of the coffee berry

Found In: Nudu Gentle Moisturizer

Copper gluconate
Copper gluconate

Source: Synthetic mineral

Key Properties: skin protecting, skin conditioning, antioxidant, anti-aging

Benefits: Nourished happy skin

How It Works: Copper is an essential trace element in human nutrition. The body uses copper to absorb iron, produce proteins and enzymes, heal wounds, grow many types of tissue, and make collagen. Copper gluconate is a copper salt of gluconic acid.

Quirky Fact: The US penny was originally made of pure copper.

Found In: Nudu Cream Cleanser, Nudu Gel Cleanser, Nudu Reviving Toner, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Cucumis sativus (cucumber) extract
Cucumis sativus
(cucumber) extract

Source: Natural extract from cucumber, Cucumis sativus

Key Properties: Skin conditioning, emollient, soothing

Benefits: Cool, calm, smoothed and balanced skin

How It Works: Cucumber is naturally cooling and hydrating. The fruit has antioxidant properties and contains fatty acids, vitamins, amino acids, phytosterols, glycosides, flavonoids, terpenoids, phenolic acids, and tannins. Cucumber extract is also mildly acidic, close to human skin, helping to restore balance.

Quirky Fact: Cucumbers have been cultivated for 3,000 years

Found In: Nudu Eye Cream, Nudu Softening Moisturizer

E
Echium plantagineum (echium) oil
Echium plantagineum
(echium) oil

Source: Natural oil from seeds of Echium plantagineum

Key Properties: Skin conditioning

Benefits: Renewed, radiant, happy skin

How It Works: Echium plantagineum seed oil contains high levels of omega 3 fatty acids, including alpha linolenic acid and stearidonic acid. Stearidonic acid is rare and valuable because it converts easily to the active form of omega 3 in the body, making echium seed oil one of the most effective plant oils for reducing inflammation.

Found In: Nudu Softening Moisturizer

Emollient
Emollient

Emollients are ingredients that soften and soothe the outermost layer of your skin. They are especially useful for dry skin and for fine lines and wrinkles.

Emulsifier
Emulsifier

Emulsifiers are substances that allow oil and water to mix together. They typically have a hydrophobic (water-hating) and a hydrophilic (water-liking) end. The emulsifier forms a protective layer around oil molecules, allowing the oil to disperse as small droplets through water.

Euterpe oleracea (acai) fruit extract
Euterpe oleracea
(acai) fruit extract

Source: Natural extract from fruit of the acai palm, Euterpe oleracea

Key Properties: Skin conditioning, antioxidant, anti-inflammatory, anti-aging

Benefits: Youthful, protected skin

How It Works: Acai contains potent antioxidants, including flavonoids, polyphenols and vitamins B1, B2, B3, C and E. It can help protect your skin from free radical damage and delay the appearance of aging. Laboratory studies show acai has anti-inflammatory effects, probably from a compound called velutin. Acai is moisturizing as it contains fatty acids like the omega 9 oleic acid, which support the structure and hydration of your skin.

Quirky Fact: The indigenous name acai means “fruit that cries water”.

Found In: Nudu Softening Moisturizer

Exfoliant
Exfoliant

A facial product designed to remove dead cells from the skin's surface. Exfoliants can work mechanically (e.g. a fiber or micro bead that physically scrubs dead cells away) or chemically (e.g. alpha hydroxy acid).

F
Film forming
Film forming

Ingredients that leave a flexible, continuous, hydrating layer or “film” on the skin, creating suppleness and smoothness.

Fragaria vesca (strawberry) fruit extract
Fragaria vesca
(strawberry) fruit extract

Source: Natural extract from strawberries

Key Properties: Skin conditioning, astringent, antioxidant

Benefits: Smooth, supple, renewed skin

How It Works: Strawberry fruit extract contains a high amount of vitamin C and polyphenols, which act as free radical scavengers and may delay the signs of aging. Vitamin C plays an important role in collagen synthesis. Strawberries also naturally contain alpha-hydroxy acid and beta-hydroxy acid, exfoliants that may increase collagen, reduce pigmentation, and tone and smooth the skin’s surface.

Quirky Fact: Strawberries are the only fruit that has seeds on the outside, and there are about 200 seeds on each berry.

Found In: Nudu Softening Moisturizer

G
Gluconolactone
Gluconolactone

Source: Natural fermented from non-GMO corn

Key Properties: Skin conditioning, humectant, solvent

Benefits: Smooth, calm, hydrated skin

How It Works: Gluconolactone is a humectant, meaning it attracts water out of the air onto your skin’s surface, allowing your skin to absorb more moisture. It has antioxidant, anti-inflammatory and metal chelating properties. It is not absorbed into inner skin layers. Gluconolactone is a polyhydroxy acid that renews the skin surface in a similar way to alpha-hydroxy acids. As a solvent it helps to disperse other active ingredients within a product.

Found In: Nudu Cream Cleanser, Nudu Gel Cleanser, Nudu Reviving Toner, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Glycerine
Glycerine

Source: Natural from sustainable palms

Key Properties: Humectant, solvent

Benefits: Vibrant, hydrated skin

How It Works: Glycerine is found naturally in skin. Glycerine is a humectant, meaning it attracts water out of the air onto your skin’s surface, allowing your skin to absorb and retain water. It helps to smooth your appearance at an intercellular level, filling in cracks in dry skin. Glycerine acts as a barrier, making skin moist, soft and supple to the touch, especially in humid climates.

Quirky Fact: Glycerine is found in all animal and vegetable oils.

Found In: Nudu Cream Cleanser, Nudu Gel Cleanser, Nudu Reviving Toner, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

H
Hamamelis viriginiana (witch hazel) extract
Hamamelis viriginiana
(witch hazel) extract

Source: Natural extract from witch hazel leaves and bark

Key Properties: Skin conditioning, soothing, astringent, antioxidant, anti-inflammatory

Benefits: Toned, soothed skin with reduced blemishes and pores

How It Works: Witch hazel bark contains abundant polyphenols, including tannins, phenolic acids and flavonoids. Tannins have cleansing, astringent and toning qualities on your skin – they reduce the appearance of blemishes and pores. Polyphenols neutralize damaging free radicals. Witch hazel is soothing on red irritated skin.

Quirky Fact: Witch hazel was used in traditional medicine by native North Americans.

Found In: Nudu Reviving Toner

Hyaluronic acid
Hyaluronic acid

Source: Natural polysaccharide made from fermentation of non-GMO corn and wheat

Key Properties: Humectant, skin conditioning, moisturizing, anti-aging

Benefits: Moist, supple, dewy skin

How It Works: Hyaluronic acid is naturally found in the body’s connective tissues. It is present in high amounts in young skin and decreases as we age, especially after 40. Hyaluronic acid attracts and binds water, enhancing a dewy appearance and improving skin hydration and suppleness.

Quirky Fact: Babies have a lot of hyaluronic acid

Found In: Nudu Cream Cleanser, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer, Nudu Eye Cream

Hydrolyzed rhizobian gum
Hydrolyzed rhizobian gum

Source: Natural gum produced by Rhizobium fermentation in plant roots

Key Properties: Film forming, anti-aging, sustainable

Benefits: A visibly smoother, more youthful appearance

How It Works: The polysaccharide gum creates a thin protective film as it spreads over your skin. When it retracts (shortens) the film tightens and lifts your skin, decreasing wrinkle depth and reducing the appearance of fine lines. It gives an instantly smoother and more youthful look to your skin.

Quirky Fact: The word rhizobia means "root life" in Ancient Greek and Latin.

Found In: Nudu Eye Cream, Nudu Eye Cream

Humectant
Humectant

Humectants are ingredients that reduce moisture loss and promote moisture retention.

Hydrolyzed sesame protein PG-propyl methylsilanediol
Hydrolyzed sesame protein
PG-propyl methylsilanediol

Source: Natural from sesame

Key Properties: Skin conditioning, anti-aging, film forming

Benefits: Visibly smoother, firmer skin without uncomfortable “pulling”

How It Works: This ingredient with the scary long name is sesame protein. The sesame creates a thin film over your skin. When it retracts (shortens) the film tightens and lifts your skin, decreasing wrinkle depth and reducing the appearance of fine lines. It gives an instantly firmer, smoother, youthful look to your skin.

Quirky Fact: In One Thousand And One Nights, Ali Baba learns the magical phrase “open sesame” to enter a thieves’ cave full of treasure.

Found In: Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

I
Isohexadecane
Isohexadecane

Source: High purity paraffin wax from petroleum

Key Properties: Skin conditioning, emollient, emulsifier, solvent, surfactant

Benefits: Soft smooth silky skin

How It Works: Isohexadecane moisturizes the skin, providing a soft lubricating barrier. In a skincare product, it creates a creamy texture and light finish, and also helps to disperse oils.

Quirky Fact: Paraffin wax helps extract perfumes from flowers

Found In: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

K
Kunzea pomifera fruit extract
Kunzea pomifera
fruit extract

Source: Natural extract of the Australian Kunzea pomifera fruit (also known as muntries, emu apples, native cranberries, munthari, muntaberry or monterry)

Key Properties: Skin conditioning, hydrating

Benefits: Smooth soft skin

How It Works: Kunzea pomifera fruit extract contains powerful antioxidants and polyphenols with mild anti-inflammatory activity. It improves skin texture.

Quirky Fact: The native Australian fruit has a sweet spicy apple flavor

Found In: Nudu Gentle Moisturizer

L
Lauryl Glucoside
Lauryl Glucoside

Source: Natural from coconut oil and sugar

Key Properties: Cleansing, surfactant, emulsifier, sustainable, biodegradable

Benefits: Soft, clean, non-irritated skin

How It Works: A gentle surfactant and emulsifier, this natural cleanser surrounds oil and dirt in tiny droplets that can be easily washed away. Suitable for sensitive skin.

Found In: Nudu Gel Cleanser

Limnanthes alba (meadowfoam) oil
Limnanthes alba
(meadowfoam) oil

Source: Natural oil pressed from meadowfoam seeds, Limnanthes alba

Key Properties: Skin conditioning, emollient, anti-aging

Benefits: Hydrated, glowing, supple skin

How It Works: Meadowfoam is rich in antioxidant Vitamin E, giving your skin anti-aging defense against free radical damage. Meadowfoam oil is one of the most stable plant oils in the world because its fat content is almost entirely made up of long chain fatty acids. These omega 3 and omega 6 fatty acids make the oil highly moisturizing, softening and rejuvenating for your skin, without feeling greasy. The oil also acts as a barrier, preventing water loss.

Quirky Fact: The name comes from the sea of white flowers that look like foam when they are in bloom.

Found In: Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

M
Macropiper excelsum (kawakawa) Extract
Macropiper excelsum
(kawakawa) Extract

Source: Natural extract from kawakawa

Key Properties: Skin conditioning, skin protecting

Benefits: Soothed, clean, vibrant skin

How It Works: Kawakawa is native to New Zealand and was a key healing herb in Maori traditional medicine. Kawakawa, which comes from the same plant family as black pepper, is mildly stimulating for the skin and has anti-inflammatory properties.

Quirky Fact: Traditionally, Maori people made steam baths with the aromatic kawakawa leaves

Found In: Nudu Reviving Toner

Magnesium aspartate
Magnesium aspartate

Source: Synthetic mineral salt formed with magnesium and aspartic acid

Key Properties: Skin conditioning

Benefits: Soft, smooth, glowing skin

How It Works: Magnesium is an essential mineral for your health and is required for more than 300 enzyme reactions in the body. One of its crucial functions is in energy generation or metabolism (ATP synthesis). Another key function is cell adhesion. Aspartic acid is an amino acid, a building block for proteins. Magnesium aspartate helps maintain your skin’s smoothness and structural integrity and enhances a healthy glow.

Quirky Fact: Magnesium is found in nuts, beans and leafy dark vegetables

Found in: Nudu Cream Cleanser, Nudu Gel Cleanser, Nudu Reviving Toner, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Manuka honey
Manuka honey

Source: Natural honey made from manuka flowers, Leptospermum scoparium

Key Properties: Moisturizing, humectant, emollient, calming, natural antibacterial, antioxidant

Benefits: Unblemished, glowing, soothed, moist skin

How It Works: Manuka honey contains antioxidant flavonoids, phenolic compounds, and glycosides and antibacterial actives at unusual levels (such as methylglyoxal). In studies on wound healing, manuka honey prevents a prolonged inflammatory response and stimulates normal healing. Manuka honey is a humectant, attracting and holding water on the skin.

Quirky Fact: Prior to European settlers introducing honeybees in 1839, New Zealand only had solitary bees (no manuka honey)

Found In: Nudu Reviving Toner

Matricaria recutita (chamomile) flower extract
Matricaria recutita
(chamomile) flower extract

Source: Natural extract from chamomile

Key Properties: Skin conditioning, regenerative, calming, antioxidant

Benefits: Soothed, calm, renewed skin

How It Works: Chamomile contains bioactive phenols (terpenoids, flavonoids, glycosides, coumarins, and bisabolol) and polyacetylenes. Studies show that these compounds have antimicrobial, antioxidant and anti-inflammatory properties.

Quirky Fact: Chamomile has been used in traditional remedies for thousands of years, since ancient Egypt, Greece, and Rome

Found In: Nudu Eye Cream

Melissa officinalis leaf extract (lemon balm)
Melissa officinalis leaf
extract (lemon balm)

Source: Natural extract from lemon balm

Key Properties: Skin conditioning, calming, antioxidant, astringent

Benefits: Smooth, soothed, calm skin

How It Works: Also known as balm mint, lemon balm extract contains phenolic compounds such as caffeic acid, rosmarinic acid, ferulic acids, eugenol, flavonoids and tannins, which have potent antioxidant and anti-inflammatory capabilities. Studies found that these compounds can mediate the free radical damage inflicted by UV.

Quirky Fact: Lemon balm is often included in nutritional supplements to promote sleep and reduce stress

Found In: Nudu Gel Cleanser

Metrosideros excelsa (pohutukawa) extract
Metrosideros excelsa (pohutukawa) extract

Source: Natural extract from pohutukawa

Key Properties: Toning, astringent, natural antimicrobial

Benefits: Soft, revived skin

How It Works: The extract of New Zealand’s traditional flowering 'Christmas tree', the pohutukawa, has toning and astringent effects, leaving your skin feeling fresh and revived. In a study in New Zealand, the extract had antibacterial effects.

Quirky Fact: Pohutukawa trees can live for 1,000 years

Found In: Nudu Reviving Toner

Mixed tocopherols
Mixed tocopherols

Source: Natural vitamin E

Key Properties: Skin conditioning, antioxidant, anti-inflammatory, anti-aging

Benefits: Youthful glowing skin

How It Works: Vitamin E penetrates the deeper layers of human skin. Studies show that naturally occurring vitamin E is more bioavailable than synthetic vitamin E. Nudu contains mixed natural vitamin E tocopherols (alpha, beta, delta, gamma). Alpha, delta and gamma tocopherols are potent antioxidants, neutralizing the damaging effects of free radicals including UV damage. Gamma and delta tocopherols inhibit inflammatory activity. When vitamin E and vitamin C are combined (as they are in Nudu products) they have synergistic antioxidant effects. Vitamin E helps to stabilize cell membranes.

Found In: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Moisturizer
Moisturizer

A cosmetic preparation used to restore moisture and prevent water loss in the skin.

Morus nigra (black mulberry) extract
Morus nigra
(black mulberry) extract

Source: Natural extract from black mulberry

Key Properties: Skin conditioning, antioxidant, anti-aging, brightening

Benefits: Smooth, youthful, even skin

How It Works: Black mulberry is rich in antioxidant polyphenols (anthocyanins, chlorogenic acid, and flavonoids) that help to protect your skin from the free radical damage associated with aging. The anti-inflammatory effects of flavonoids help to soothe and calm your skin. Moisturizing fatty acids (omega 6 linoleic acid, palmitic acid and omega 9 oleic acid) form a barrier to water loss. Citric acid and malic acid are alpha hydroxy acids with exfoliating properties that keep your skin smooth. Black mulberry also has a brightening effect on skin and can help with skin tone.

Quirky Fact: Black mulberries originally came from the mountains of Mesopotamia and Persiakawakawa leaves

Found In: Nudu Softening Moisturizer

Morus rubra (Mulberry) extract
Morus rubra
(Mulberry) extract

Source: Natural extract from mulberry

Key Properties: Anti-aging, antioxidant, brightening

Benefits: Smooth, youthful, even skin tone

How It Works: Red mulberry contains antioxidants polyphenols (such as resveratrol, epicatechin and coumaric acid) that help protect your skin from aging free radical damage. A recent study shows that red mulberry contains a high concentration of resveratrol, an antioxidant compound normally associated with red wine and grapes. Malic acid and citric acid are alpha hydroxy acids with exfoliating properties that keep your skin smooth. Red mulberry also has a brightening effect on skin and can help with skin tone.

Quirky Fact: Red mulberry is native to the United States

Found In: Ultra-Rich Moisturizer

N
Narcissus tazetta (Narcissus) Bulb Extract
Narcissus tazetta
(Narcissus) Bulb Extract

Source: Natural extract from daffodil bulb

Key Properties: Skin conditioning, astringent, anti-aging

Benefits: Smooth, clear, youthful skin

How It Works: Narcissus bulb extract is an unusual anti-aging ingredient because it slows down cell proliferation in the skin, reducing telomere shortening in cells and delaying the signs of aging. Studies show that narcissus bulb extract also contains an antiviral compound (lectin) and an antifungal peptide (nartazin).

Quirky Fact: In floristry a bunch of daffodils represents good fortune

Found In: Nudu Ultra-Rich Moisturizer

Natural Parfum
Natural Parfum

Source: Natural fragrance from purified fractions of plant essential oils

Key Properties: Subtle scents, 100% natural, European Cosmos standard

Benefits: Creates a sensuous skincare ritual evoking the pleasures of nature. Fragrances are well below 1% in Nudu products so that your own perfume is never overwhelmed.

Nudu Fragrance Ingredients: Abies sibirica (Siberian fir) needle oil, Anthemis nobilis (chamomile) flower oil, Cananga odorata (ylang ylang) flower oil, Cinnamomum camphora linalooliferum (camphor) wood oil, Citrus aurantium amara (bitter orange) leaf oil, Citrus aurantium dulcis (orange) peel oil, Cymbopogon martini (palmarosa lemon grass) herb extract, Eugenia caryophyllus (clove) leaf oil, Litsea cubeba (mountain pepper) oil, Thuja orientalis (cypress) oil

Found In: Nudu Cream Cleanser, Nudu Gel Cleanser, Nudu Reviving Toner, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

O
Occlusives
Occlusives

Occlusive ingredients such as waxes and oils create a physical barrier on your skin to reduce water loss.

Oenothera biennis (evening primrose) oil
Oenothera biennis
(evening primrose) oil

Source: Natural oil from evening primrose seeds

Key Properties: Skin conditioning, emollient, antioxidant

Benefits: Smooth, supple, moisturized skin

How It Works: Evening primrose oil is rich in fatty acids (including essential omega 6 linoleic acid, omega 6 gamma linoleic acid and omega 9 oleic acid). Gamma linoleic acid helps maintain membrane integrity and suppleness and controls water loss from the skin. Evening primrose oil contains antioxidant phenols (such as ferulic acid) and phytosterols.

Quirky Fact: Native Americans used evening primrose as food and in traditional medicine

Found In: Nudu Softening Moisturizer

P
Passiflora incarnata (passion fruit) flower extract
Passiflora incarnata
(passion fruit) flower extract

Source: Natural extract from passion flowers

Key Properties: Skin protecting, skin conditioning

Benefits: Smooth protected skin

How It Works: Passion flower contains antioxidant phenols, flavonoids, alkaloids and glycosides.

Quirky Fact: When Spanish explorers first saw the passion flower in Peru, they thought it symbolized Christ’s passion – hence the name

Found In: Nudu Softening Moisturizer

Phormium tenax (harakeke) extract
Phormium tenax
(harakeke) extract

Source: Natural extract from NZ native flax, harakeke

Key Properties: Skin conditioning, emollient, soothing

Benefits: Soothed, hydrated and happy skin

How It Works: Harakeke contains phytosterols and fatty acids (omega 9 oleic acid, omega 6 linoleic acid and palmitic acid). It is soothing and lubricating on your skin.

Quirky Fact: Maori people traditionally used the gel from the leaves for wound healing

Found in: Nudu Reviving Toner

Polysorbate 80
Polysorbate 80

Source: Synthetic

Key Properties: Surfactant, emulsifier

Benefits: Creamy smooth texture

How It Works: Harakeke contains phytosterols and fatty acids (omega 9 oleic acid, omega 6 linoleic acid and palmitic acid). It is soothing and lubricating on your skin.

Found In: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Potassium sorbate
Potassium sorbate

Source: Synthetic

Key Properties: Ecocert-approved preservative

Benefits: Pure contamination free

How It Works: Inhibits mold and yeast growth once it breaks down into sorbic acid.

Found In: Nudu Reviving Toner

Preservative
Preservative

A substance that prevents a product from spoiling or decaying. It works by inhibiting the growth of microbes, such as yeasts, molds, and bacteria.

Prunus amygdalus dulcis (almond) oil
Prunus amygdalus dulcis
(almond) oil

Source: Natural oil from the fruit (nut) of the almond tree

Key Properties: Skin conditioning, emollient

Benefits: Clean skin that is soft, moist and supple

How It Works: Sweet almond oil has an unusual fatty acid profile with mostly omega 9 oleic acid and omega 6 linoleic acid (both polyunsaturated fatty acids). This creates a gentle lubricating barrier on the skin that prevents water loss, making your skin feel supple and hydrated. In addition, sweet almond oil contains antioxidant vitamin E, anti-inflammatory phytosterols and squalane, which are all important for skin health. Squalane is found naturally in your skin and decreases with age.

Quirky Fact: Almond flowers are pollinated by bees

Found In: Nudu Cream Cleanser

Prunus avium (cherry) kernel oil
Prunus avium
(cherry) kernel oil

Source: Natural oil from the kernel or “pip” of cherry fruit

Key Properties: Skin conditioning, emollient, soothing, stable, antioxidant, anti-aging

Benefits: Smooth, hydrated, youthful and silky skin

How It Works: Sweet cherry oil lightly lubricates your skin and forms a barrier to water loss because it is rich in fatty acids (omega 9 oleic acid, omega 6 linoleic acid, alpha-eleostearic acid and palmitic acid). It contains vitamin E as mixed tocopherols, which have potent free radical scavenging properties. Sweet cherry oil also contains antioxidant sterols (especially beta-sitosterol), carotenoids, and squalene. The antioxidant cocktail in this oil makes it a star anti-aging ingredient.

Quirky Fact: Japanese people celebrate cherry blossoms with a thousand year old tradition called “hanami” (“flower viewing”)

Found In: Nudu Ultra-Rich Moisturizer

Prunus cerasus (bitter cherry) fruit extract
Prunus cerasus
(bitter cherry) fruit extract

Source: Natural extract from the fruit of bitter cherry, also called sour cherry

Key Properties: Skin conditioning, emollient, antioxidant, anti-aging, soothing

Benefits: Calm, youthful looking skin

How It Works: Bitter cherry extract contains flavonoids (pigment anthocyanins) with potent antioxidant and anti-inflammatory properties.

Quirky Fact: A Turkish town, Cerasus, led to the English word ‘cherry’ and is part of bitter cherry’s scientific name

Found In: Nudu Softening Moisturizer

Prunus persica (peach) kernel oil
Prunus persica
(peach) kernel oil

Source: Natural oil from the kernel or “pip” of peach fruit

Key Properties: Skin conditioning, emollient, anti-aging, antioxidant

Benefits: Smooth, hydrated, youthful and silky skin

How It Works: Peach oil lightly lubricates your skin and forms a barrier to water loss because it is rich in fatty acids (omega 9 oleic acid, omega 6 linoleic acid and palmitic acid). It contains antioxidant sterols (especially beta-sitosterol) and vitamin E. The antioxidant cocktail in this oil makes it a star anti-aging ingredient, protecting your skin from free radical damage associated with aging.

Found In: Nudu Cream Cleanser, Nudu Gentle Moisturizer

Punica granatum (pomegranate) extract
Punica granatum
(pomegranate) extract

Source: Natural extract from pomegranate

Key Properties: Tonic, astringent, antioxidant, anti-aging

Benefits: Supple, smooth, youthful looking skin

How It Works: All parts of the fruit including peel, fleshy “arils” and seeds contain antioxidant and anti-inflammatory phenolic compounds including phenolic acids (punicalagins and ellagic acid), tannins (ellagitannins) and flavonoids (anthocyanins). The fruit arils contain organic alpha hydroxy acids such as vitamin C, citric acid, and malic acid, which naturally exfoliate your skin. The seeds also contain conjugated omega 6 linoleic fatty acids. The peel has shown antibacterial, antifungal and wound healing effects in studies. Pomegranate extract has powerful antioxidant capabilities, defending your skin against aging free radicals, including free radical damage caused by UV. It also increases collagen synthesis, contributing to the suppleness of your skin. These combined effects make pomegranate extract an anti-aging superstar ingredient.

Quirky Fact: In Shakespeare’s Romeo and Juliet, Juliet speaks of a nightingale singing on a pomegranate tree

Found In: Nudu Cream Cleanser

Pyrus malus (apple) fruit extract
Pyrus malus
(apple) fruit extract

Source: Natural extract from apples

Key Properties: Skin conditioning, antioxidant

Benefits: Smooth protected skin

How It Works: Apple fruit extract contains amino acids, exfoliating organic acids (such as malic acid), tannins and enzymes. The peel and seeds contain antioxidant polyphenols, including phenolic acids (chlorogenic acids), glycosides and flavonoids. Fatty acids are found in the seeds (especially omega 6 linoleic acid).

Quirky Fact: The apple genome was decoded in 2010

Found In: Nudu Gel Cleanser

R
Retinyl palmitate
Retinyl palmitate

Source: Natural vitamin A

Key Properties: Skin conditioning, antioxidant, anti-aging

Benefits: Youthful, smooth, supple skin

How It Works: Retinyl palmitate is considered a milder form of vitamin A than retinol or retinoic acid. It is the form stored in your skin. Enzymes in your skin can convert retinyl palmitate to retinol and then retinoic acid as needed (retinoic acid is the biologically active form of vitamin A). Vitamin A is an antioxidant, acts as a cell-communicator and increases collagen and elastin (the building blocks of youthful supple skin). It is present in low concentrations in Nudu products (0.2%).

Quirky Fact: We need vitamin A for many health functions including vision, bones, immunity and reproduction.

Found In: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Ribes nigrum (blackcurrant) oil
Ribes nigrum
(blackcurrant) oil

Source: Natural oil from blackcurrants

Key Properties: Emollient, antioxidant, anti-inflammatory

Benefits: Moisturized, soothed skin

How It Works: Blackcurrant seed oil is a good source of antioxidants such as vitamin E, phytosterols, phenolic acids, flavonols, anthocyanins, and glucosides. It contains omega 3 and omega 6 fatty acids that lubricate the skin and provide a barrier to water loss. These fatty acids include linoleic acid, alpha linolenic acid, and gamma linolenic acid.

Quirky Fact: Blackcurrants contain four times more vitamin C than oranges.

Found in: Nudu Eye Cream

Ribose
Ribose

Source: Natural sugar derived from fermentation of non-GMO corn with Bacillus subtilis (bacteria found naturally in soil

Key Properties: Humectant, skin conditioning, anti-aging

Benefits: Supple, elastic, healthy skin

How It Works: Your cells use ribose to make ATP, the body’s “fuel” molecule. When your cells are stressed, the need for energy increases and the ATP supply gets used up. Stresses include pollution, sun damage and smoking – all associated with signs of aging. Adding ribose improves your skin’s response to stress and boosts cellular energy levels. Ribose keeps your skin supple by supporting the dermal matrix (collagen, fibronectin, elastic and hyaluronic acid).

Quirky Fact: Your genetic information flows from DNA through RNA (made from ribose) to proteins

Found In: Nudu Eye Cream

Ricinus communis (castor bean) oil
Ricinus communis
(castor bean) oil

Source: Natural oil pressed from castor seeds (called beans)

Key Properties: Emollient, moisturizing, skin conditioning, solvent, smoothing Benefits: Clean, smooth skin

Benefits: Supple, elastic, healthy skin

How It Works: Castor bean oil is made up almost entirely (90%) of a unique fatty acid called ricinoleic acid. Castor bean oil also contains omega 9 oleic acid and omega 6 linoleic acid, which help smooth your skin’s surface. Studies show that castor bean oil has strong anti-inflammatory and anti-microbial properties. Castor bean oil is an ideal natural cleanser, as it gently lifts away excess dirt. Note: raw castor beans contain the toxic protein ricin. Ricin is not oil soluble (it can’t mix with oil) and it is left behind in the beans after oil is extracted – it is not present in castor bean oil.

Quirky Fact: Egyptian eye makeup was made of castor bean oil and pigments – Cleopatra probably painted her eyelids with it!

Found In: Nudu Cream Cleanser

Rubus fruticosus (blackberry) fruit extract
Rubus fruticosus
(blackberry) fruit extract

Source: Natural extract from blackberry fruit

Key Properties: Tonic, astringent, smoothing, skin conditioning, antioxidant

Benefits: Fresh smooth skin with even tone

How It Works: Blackberry fruit extract is a great source of antioxidants including vitamin C, vitamin B3, anthocyanins, catechins and ellagic acid. In studies the fruit can reduce UV-triggered formation of free radicals and oxidative damage in skin cells. The berries also contain the natural alpha hydroxy acids citric acid and malic acid, which tone and exfoliant skin.

Quirky Fact: Blackberries grow on thorny bushes called “bramble”

Found In: Nudu Softening Moisturizer

Rubus ideaus (raspberry) fruit extract
Rubus ideaus
(raspberry) fruit extract

Source: Natural extract from raspberry fruit

Key Properties: Skin conditioning, astringent, antioxidant

Benefits: Soothed, smoothed, protected skin

How It Works: Raspberry fruit contains antioxidant vitamin C, phenols, ellagitannins and anthocyanins. In studies, red raspberry extract had anti-inflammatory and anti-bacterial effects. When applied topically, the extract increased cheek skin elasticity.

Quirky Fact: Raspberry is part of the rose family

Found In: Nudu Softening Moisturizer

S
Sambucus nigra (elder) flower extract
Sambucus nigra
(elder) flower extract

Source: Natural extract from elder flowers

Key Properties: Tonic, soothing, skin conditioning, anti-inflammatory, refreshing

Benefits: Smooth, calm, refreshed skin with even tone

How It Works: Elder flowers have astringent properties that tighten and smooth pores. Elder flowers contain antioxidant sterols and flavonoids (quercetin and rutin) and antibacterial chlorogenic acid. They contain anti-inflammatory compounds, such as oleanolic acid, ursolic acid, and hydroxyursolic acid. Elder flowers are high in potassium (about 9%), which can help moisturize skin.

Quirky Fact: Elder flowers can be infused into cordial, fried into fritters or made into elderflower wine

Found In: Nudu Softening Moisturizer

Sclerotium gum
Sclerotium gum

Source: Natural gel produced by fermentation of sugar with Sclerotium rolfsii (a fungus found naturally on food crops)

Key Properties: Skin conditioning, emulsion stabilizing, viscosity controlling

Benefits: Smooth skin and pleasurable product texture

How It Works: Sclerotium gum is a gel-like polysaccharide polymer, essentially a fermented sugar. This ingredient naturally and safely thickens a formula and creates a good texture. Sclerotium gum has the added benefit of smoothing your skin.

Found in: Nudu Gel Cleanser

Simmondsia chinensis (jojoba) oil
Simmondsia chinensis
(jojoba) oil

Source: Natural oil pressed from seeds of jojoba fruits

Key Properties: Emollient, skin conditioning, moisturizing, anti-inflammatory, viscosity controlling

Benefits: Smooth, moisturized, calm and glowing skin

How It Works: Jojoba oil has a large number of long chain fatty acids (such as eicosenoic acid) which moisturize the skin and create a barrier to water loss. Jojoba oil also contains sterols. Composed almost entirely of liquid wax esters, jojoba oil is very similar to human sebum (skin oil) and absorbs easily. It is gentle, light and non-comedogenic on the skin.

Quirky Fact: Native Amercians used jojoba oil for bruises and wound healing

Found In: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Skin Conditioning
Skin Conditioning

Skin conditioning ingredients enhance your skin surface and appearance, whether by forming a barrier, increasing water content, or lubricating. Types of skin conditioning ingredients used in Nudu are: occlusives (barrier forming), humectants (water attracting), emollients and oils (lubricating), proteins, and polymers.

Sodium acrylate
Sodium acrylate

Source: Synthetic

Key Properties: Viscosity controlling, emulsion stabilizing, emulsifier

Benefits: Luxurious soft, creamy product texture

How It Works: This ingredient thickens formulas and makes them stable. As an emulsifier, it disperses oils evenly throughout the product. It creates a light, pleasant texture that spreads easily over your skin, leaving your skin soft.

Found In: Nudu Cream Cleanser, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Sodium benzoate
Sodium benzoate

Source: Synthetic

Key Properties: Preservative, Ecocert-approved

Benefits: Products are kept free of bacteria, yeasts and molds

How It Works: Sodium benzoate is the sodium salt of benzoic acid, which occurs in low levels in cranberries, plums, apples and cloves. Sodium benzoate acts as a preservative by preventing the growth of bacteria and fungi. Ecocert (a standards body) authorizes sodium benzoate as a preservative in natural and organic cosmetics.

Found In: Nudu Cream Cleanser, Nudu Gel Cleanser, Nudu Reviving Toner, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Soluble collagen
Soluble collagen

Source: Natural marine collagen

Key Properties: Moisturizing, skin conditioning, anti-aging

Benefits: Plump, firm, elastic skin

How It Works: All living beings contain collagen proteins. In humans, collagen provides important structural support to your skin, bones and cartilage. Collagen polypeptide chains wrap around each other, forming complex structural fibers within your skin’s dermal matrix. This supportive tissue degrades with age, leading to “sag”. As a beauty ingredient collagen helps moisturize your skin and boost suppleness.

Found In: Nudu Gentle Moisturizer

Solvent
Solvent

Solvents are ingredients that dissolve other substances. Water is a solvent for salts, for example. Solvents are useful for dissolving solid ingredients into a liquid, lotion, or cream. They can also help cleanse grease from your skin.

Surfactant
Surfactant

“Surfactant” stands for “surface active agent”. In chemistry, a surfactant is a substance that can reduce a liquid’s surface tension, increasing the liquid’s spreading and wetting properties. Surfactants are used in cleansers because they break up fats and suspend dirt, allowing impurities to be washed away. Some surfactants are very harsh on skin. (Think of laundry detergent.) For example, sodium lauryl sulfate is very drying and irritating. We refuse to add irritating surfactants to any Nudu products. When a Nudu product contains surfactants, they are gentle and beneficial for skin – for example, coco glucoside made from coconut pulp and sugar.

Syzgium luehmannii (riberry) fruit extract
Syzgium luehmannii
(riberry) fruit extract

Source: Natural extract from riberry fruit, also known as lilly pilly

Key Properties: Hydrating, nourishing, antioxidant

Benefits: Radiant glowing skin

How It Works: Riberry is a native Australian plant. In studies riberry fruit demonstrates antibacterial activity, which is not surprising as the native Australian aborigines traditionally used riberry for wound healing. The fruit has an antioxidant capacity similar to blueberry, containing phenols, flavonoids, anthocyanins, vitamin B9 (folate) and vitamin E (especially alpha tocopherol). It has numerous minerals: calcium, magnesium, sodium, potassium, phosphorus, manganese, iron, molybdenum and zinc. Malic acid (an alpha hydroxy acid) provides a natural exfoliant for your skin. Riberry fruit extract helps protect your skin from aging free radical damage and is smoothing, toning and nourishing.

Quirky Fact: Riberry fruit tastes like cranberry

Found In: Nudu Gentle Moisturizer

T
Tasmannia lanceolata fruit extract
Tasmannia lanceolata
fruit extract

Source: Natural extract from Tasmanian pepper berry

Key Properties: Hydrating, nourishing, antioxidant

Benefits: Radiant glowing skin

How It Works: Tasmanian pepper berry is a native Australian plant. The leaves and berries are used as a spice. The fruit has antioxidant properties, with a very high ability to absorb oxygen radicals. It contains phenols, anthocyanins, vitamin B9 (folate) and vitamin E. It has numerous minerals: calcium, magnesium, sodium, potassium, phosphorus, manganese, iron, copper, molybdenum and zinc. Tasmanian pepper berry extract helps protect your skin from aging free radical damage and is smoothing and nourishing.

Quirky Fact: The pepper berry tastes ten times hotter than black pepper

Found In: Nudu Gentle Moisturizer

Theobroma grandiflorum (capuaçu) butter
Theobroma grandiflorum (capuaçu) butter

Source: Natural butter from seeds of Theobroma grandiflorum (cupuaçu)

Key Properties: Skin conditioning

Benefits: Smooth, glowing skin

How It Works: Originally harvested by tribes of the Amazon rainforest in Brazil, cupuaçu is now also cultivated. Each large fruit has a creamy pulp and 20-50 seeds. The seeds contain a sweet-smelling white butter that is rich in long chain fatty acids (especially omega 9 oleic acid and stearic acid), which lubricate and moisturize your skin. The butter also contains antioxidant polyphenols, phytosterols, and flavonoids (including catechin and quercetin). The butter provides a rich, smoothing balm for dry skin.

Quirky Fact: Cupuaçu is from the same family as cocoa and can be used to make chocolate

Found in: Nudu Ultra-Rich Moisturizer

Tilia cordata (linden) flower extract
Tilia cordata
(linden) flower extract

Source: Natural extract from linden flower (also known as lime flower)

Key Properties: Skin conditioning, refreshing, soothing, antioxidant

Benefits: Refreshed, calm, smooth skin

How It Works: Linden flower has antioxidant properties and contains polyphenols and flavonoids (especially isoquercitrin, rutin and astragalin). The flowers also contain mucilage, a gel produced by plants such as aloe vera, plantains and figs. Mucilage attracts water and soothes irritated skin by forming a protective layer.

Quirky Fact: Vikings used lightweight linden wood to make shields!

Found In: Nudu Softening Moisturizer

Toner
Toner

Toner is a liquid applied to the skin to complete skin cleansing and improve skin condition. A properly formulated toner will restore the skin to its natural acidity, helping to reduce oiliness, pore size and blemishes. Nudu Reviving Toner is designed to match the healthy acidity of women’s skin. (Women have slightly more acidic skin than men). Nudu toners are hydrating and contain beneficial actives and oils.

V
Vaccinium myrtillus (bilberry) fruit extract
Vaccinium myrtillus
(bilberry) fruit extract

Source: Natural extract from bilberries

Key Properties: Skin conditioning, anti-aging

Benefits: Smooth, youthful, nourished skin

How It Works: Bilberries are dark blue like their close relative, the blueberry. Bilberries are an antioxidant wonder due to the fruit’s high vitamin C and polyphenol content (anthocyanins and flavonoids). The fresh berries also contain vitamin A, potassium, calcium, phosphorus and magnesium. Bilberry extract helps reduce the free radical damage associated with aging. It smoothes and nourishes your skin.

Quirky Fact: Bilberry is also known as huckleberry

Found In: Nudu Softening Moisturizer

Vaccinium oxycoccos (cranberry) fruit extract
Vaccinium oxycoccos
(cranberry) fruit extract

Source: Natural extract from cranberries

Key Properties: Astringent, anti-aging

Benefits: Fresh, vitalized, glowing skin

How It Works: Fresh cranberries contain vitamins B5, C, E, and K as well as potassium, phosphorus, magnesium and calcium. The berry’s red color is an indication of its high antioxidant status, due to the presence of anthocyanins and tannins. Cranberry extract helps reduce the free radical damage associated with aging. The extract is also a natural astringent, containing organic acids that tone your skin.

Quirky Fact: Named “crane berry” due to the blossoms’ resemblance to a crane’s neck, head and bill

Found in: Nudu Softening Moisturizer

Vaccinium vitis-idaea (lingonberry) fruit extract
Vaccinium vitis-idaea (lingonberry) fruit extract

Source: Natural extract from lingonberries

Key Properties: Anti-aging

Benefits: Youthful, nourished skin

How It Works: Lingonberries are closely related to cranberries. The fruits have significant antioxidant effects, due to vitamins A, B, C and E and high phenol content (including anthocyanins, ferulic acid, coumaric acid, and quercetin). The raw berries contain the amino acid tryptophan and the minerals potassium, calcium, phosphorus, and magnesium. Lingonberry extract nourishes and protects your skin, helping to reduce the aging effects of free radicals.

Quirky Fact: Lingonberries are popular with bears and foxes as well as humans

Found In: Nudu Softening Moisturizer

VP/polycarbamyl polyglycol ester
VP/polycarbamyl
polyglycol ester

Source: Synthetic

Key Properties: Film forming

Benefits: Smooth skin with reduced appearance of wrinkles

How It Works: This polymer ingredient creates a thin film as it spreads over your skin. When it retracts (shortens) the film tightens and lifts your skin, decreasing wrinkle depth and reducing the appearance of fine lines. It instantly smoothes your skin.

Found In: Gentle Moisturizer, Ultra-Rich Moisturizer

W
Water
Water

Source: Natural

Key Properties: Solvent, moisturizing

Benefits: Moist, hydrated skin

How It Works: About 70% of our bodies is water and we continually need to replenish it. Water keeps skin hydrated, plump and elastic – dehydrated skin shows more wrinkles! So it’s not surprising that water is the most widely used cosmetic ingredient. Nudu products include water to hydrate your skin, deliver nutrients and actives, and create a luxurious product texture.

Quirky Fact: Even your bones contain water (about 30%)

Found In: Nudu Cream Cleanser, Nudu Gel Cleanser, Nudu Reviving Toner, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

Z
Zinc gluconate
Zinc gluconate

Source: Synthetic mineral

Key Properties: Skin conditioning, calming

Benefits: Clear, smooth skin

How It Works: Zinc is an essential mineral that is naturally present in foods such as shellfish, meat, legumes and nuts. It plays a role in your body’s immune function, protein and DNA synthesis, wound healing, cell division, and normal growth and development. Zinc gluconate is a zinc salt of gluconic acid. In studies it shows antibacterial and anti-inflammatory properties. Zinc can help reduce blemishes and smooth, tone and calm your skin.

Quirky Fact: You need zinc for your sense of taste and smell

Found In: Nudu Cream Cleanser, Nudu Gel Cleanser, Nudu Reviving Toner, Nudu Eye Cream, Nudu Softening Moisturizer, Nudu Gentle Moisturizer, Nudu Ultra-Rich Moisturizer

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